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WalMart: Creative Geniuses or Insane Clown Posse?

Have you seen the new WalMart ad for childrens' birthday party supplies? Here it is:  


Pretty out there, right? I mean, if you think about WalMart's core customer, moms, does portraying a situation in which kids are traumatized by a screaming, impaled clown an image that will create greater brand equity? 

Or is this yet another in the long line of "creative" spots that looks great on an ad director's reel but does nothing positive for the brand? I think it's the latter but I'm very interested in your opinion. 

Which is it: creative geniuses or insane clown posse?

Don't be the product, buy the product!